{"id":1854,"date":"2021-06-02T14:35:15","date_gmt":"2021-06-02T13:35:15","guid":{"rendered":"https:\/\/qika.org\/?post_type=lexo-post&p=1854"},"modified":"2021-06-02T14:35:16","modified_gmt":"2021-06-02T13:35:16","slug":"si-ndikojne-kapitalizmi-dhe-epersia-e-te-bardheve-ne-standardet-e-bukurise","status":"publish","type":"lexo-post","link":"https:\/\/qika.org\/en\/lexo-post\/si-ndikojne-kapitalizmi-dhe-epersia-e-te-bardheve-ne-standardet-e-bukurise\/","title":{"rendered":"Si ndikojn\u00eb kapitalizmi dhe ep\u00ebrsia e t\u00eb bardh\u00ebve n\u00eb standardet e bukuris\u00eb"},"content":{"rendered":"\n

P\u00ebrsh\u00ebndetje, un\u00eb quhem Jessica DeFino, jam nj\u00eb reportere n\u00eb industrin\u00eb e bukuris\u00eb dhe kam p\u00ebr q\u00ebllim ta shkat\u00ebrroj k\u00ebt\u00eb industri.<\/p>\n\n\n\n

Ndoshta e teprova pak. Un\u00eb \u2018dua\u2019<\/em> t\u00eb p\u00ebrpiqem t\u2019i shkat\u00ebrroj standardet e bukuris\u00eb p\u00ebrmes rubrik\u00ebs time t\u00eb p\u00ebrmuajshme \u201cStandard Issues\u201d (Shqet\u00ebsimet e zakonshme) n\u00eb Teen Vouge.   <\/p>\n\n\n\n

Sipas mendimit tim, standardet e bukuris\u00eb jan\u00eb rr\u00ebnj\u00ebt e kalbura dhe t\u00eb lidhura nyje t\u00eb t\u00eb gjitha t\u00eb k\u00ebqijave t\u00eb k\u00ebsaj industrie dhe bot\u00ebs si t\u00ebr\u00ebsi. Jan\u00eb mjete t\u00eb shtypjes q\u00eb fuqizojn\u00eb seksizmin, racizmin, diskriminimin n\u00eb baz\u00eb te ngjyr\u00ebs, klas\u00ebs, mosh\u00ebs dhe normave gjinore. Jan\u00eb te vendosura n\u00eb shoq\u00ebrit\u00eb tona dhe t\u00eb ngulitura n\u00eb trurin ton\u00eb. Kontribuojn\u00eb n\u00eb rritjen e ankthit, depresionit, dismorfis\u00eb, \u00e7rregullimeve n\u00eb t\u00eb ushqyer, vet\u00eb-l\u00ebndimeve dhe n\u00ebnvler\u00ebsimit p\u00ebr veten. Edhe vet\u00eb termi kontradiktor \u201cstandardet e bukuris\u00eb\u201d m\u00eb nervozon. Imagjinoni mundin p\u00ebr akomodimin e \u201cbukuris\u00eb\u201d, nj\u00eb koncepti te pamatsh\u00ebm, t\u00eb pa definuar, emocional, energjik dhe evolues n\u00eb nj\u00eb standard t\u00eb vet\u00ebm? Pse? P\u00ebr \u00e7far\u00eb arsye? T\u2019i sh\u00ebrbej kujt?<\/p>\n\n\n\n

Para se t\u2019i p\u00ebrgjigjem k\u00ebtyre pyetjeve, p\u00ebr q\u00ebllim t\u00eb k\u00ebsaj rubrike, m\u00eb duhet t\u2019i definoj \u201cstandardet e bukuris\u00eb\u201d. Standardet e bukuris\u00eb jan\u00eb kualifikime individuale q\u00eb grat\u00eb pritet t\u2019i plot\u00ebsojn\u00eb q\u00eb t\u00eb arrijn\u00eb \u201cidealin e bukuris\u00eb fem\u00ebrore\u201d, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb jen\u00eb t\u00eb suksesshme personalisht dhe profesionalisht. (\u2018Grat\u00eb\u2019 dhe \u2018fem\u00ebrore\u2019 k\u00ebto dy terme jan\u00eb p\u00ebrdorur k\u00ebtu pasi q\u00eb industria e bukuris\u00eb q\u00ebllimsh\u00ebm \u00ebsht\u00eb e nd\u00ebrtuar mbi baz\u00ebn e themelit qe mb\u00ebshtet patriarkatin dhe ndikon negativisht tek grat\u00eb, burrat dhe njer\u00ebzit e pap\u00ebrcaktuar rreth gjinis\u00eb. Por kjo mbetet si tem\u00eb p\u00ebr rubrikat e ardhshme). K\u00ebto kualifikime na komunikohen qart\u00eb dhe vazhdimisht p\u00ebrmes filmave, televizionit, literatur\u00ebs, revistave, sistemit arsimor, sistemit sh\u00ebndet\u00ebsor, politikes, marr\u00ebdh\u00ebnieve personale, mediave sociale, ligjeve dhe reklamave. \u00cbsht\u00eb e ngjashme me shp\u00eblarjen e trurit: shum\u00eb psikolog\u00eb kan\u00eb argumentuar se si \u00ebsht\u00eb e pamundshme t\u00eb b\u00ebhet ndarja se \u00e7ka konsiderojm\u00eb ne individualisht dhe natyrsh\u00ebm t\u00eb bukur dhe \u00e7ka na thot\u00eb shoq\u00ebria t\u00eb na duket e bukur. Q\u00eb t\u00eb dyja, standardet e bukuris\u00eb dhe ideali i bukuris\u00eb fem\u00ebrore jan\u00eb sh\u00ebnjestra n\u00eb l\u00ebvizje t\u00eb vazhdueshme. Ndryshojn\u00eb me kalimin e koh\u00ebs dhe nga kultura n\u00eb kultur\u00eb. Sidoqoft\u00eb, duke ju fal\u00ebnderuar kolonializmit per\u00ebndimor (do t\u2019i kthehem k\u00ebsaj p\u00ebr nj\u00eb \u00e7ast), standardet e bukuris\u00eb eurocentrike jan\u00eb shnd\u00ebrruar n\u00eb standarde globale t\u00eb bukuris\u00eb. P\u00ebrgjat\u00eb hulumtimit tim n\u00eb Afrik\u00eb, kam intervistuar tregtar\u00eb t\u00eb produkteve kozmetike q\u00eb thon\u00eb se Afrika dhe Azia ndikohen nga l\u00ebvizjet n\u00eb per\u00ebndim. \u201c\u00c7ka shohim sot [tek trend\u00ebt e bukuris\u00eb n\u00eb Amerik\u00eb], pas tri viteve do te arrij\u00eb ne Afrik\u00eb dhe Azi\u201d, tha Amira Adawe, themeluese e organizat\u00ebs jo-fitimprur\u00ebse The Beautywell Project<\/a>.<\/p>\n\n\n\n

Standardet per\u00ebndimore t\u00eb bukuris\u00eb jan\u00eb produkt i shoq\u00ebris\u00eb kapitaliste, kolonialiste, patriarkale, me ep\u00ebrsi t\u00eb t\u00eb bardh\u00ebve.<\/p>\n\n\n\n

\u201cNuk ka nj\u00eb arsyetim legjitim historik apo biologjik p\u00ebr justifikimin e mitit t\u00eb bukuris\u00eb\u201d shkruan Naomi Wolf n\u00eb The Beauty Myth: How Images of Beauty Are Used Against Women<\/a>. \u201cAntropolog\u00ebt nuk kan\u00eb gjetur prova mbi teorin\u00eb q\u00eb modelet e p\u00ebrkryera t\u00eb sotmes burojn\u00eb nga procesi evolucionar i p\u00ebrzgjedhjes s\u00eb partner\u00ebve\u201d, theksoi ajo. <\/p>\n\n\n\n

Natyrisht, koncepti i p\u00ebrgjithsh\u00ebm i s\u00eb bukur\u00ebs ka ekzistuar prej shekujsh – por, n\u00eb t\u00eb kaluar\u00ebn bukuria dukej se kishte t\u00eb b\u00ebnte m\u00eb pak me sip\u00ebrfaq\u00ebsoren dhe m\u00eb shum\u00eb me shpirt\u00ebroren. N\u00eb librin History of Aesthetics (Historia e Estetikes), autori W\u0142adys\u0142aw Tatarkiewicz b\u00ebn\u00eb k\u00ebrkime mbi iden\u00eb greko-romake se bukuria lidhet me hyjnoren dhe te mir\u00ebn. Vlera shpirt\u00ebrore kishte edhe ne Egjiptin e lasht\u00eb. Grimi ishte nj\u00eb form\u00eb zbukurimi q\u00eb p\u00ebrdorej p\u00ebr t\u00eb imituar dhe komunikuar me per\u00ebndit\u00eb.<\/p>\n\n\n\n

Ngritja e krishterimit ne Evrop\u00eb b\u00ebri q\u00eb lidhja n\u00eb mes t\u00eb bukur\u00ebs dhe shpirt\u00ebrores t\u00eb marr\u00eb nj\u00eb kthes\u00eb m\u00eb autoritare ne mesjet\u00eb. \u201cGrat\u00eb nxiteshin t\u00eb paraqiteshin t\u00eb d\u00eblira dhe virgj\u00ebrore, gjithmon\u00eb t\u00eb reja\u201d, shkruan Mark Tungate n\u00eb Branded Beauty: How Marketing Changed the Way We Look<\/em><\/a>. Tiparet me ngjyra t\u00eb lehta si: flok\u00eb biond, sy t\u00eb kalt\u00ebr dhe l\u00ebkur\u00eb me ngjyr\u00eb t\u00eb hapur besohej se ishin manifestime fizike t\u00eb \u201cndri\u00e7imit hyjnor\u201d. Me fillim t\u00eb shekullit te XV-t\u00eb, kolonizator\u00ebt arrit\u00ebn n\u00eb Afrik\u00eb, Azi, dhe Amerik\u00eb Latine duke prezantuar iden\u00eb se bardh\u00ebsia \u00ebsht\u00eb e mir\u00eb, s\u2019ka asgj\u00eb m\u00eb t\u00eb mir\u00eb se e bardha\u201d, thot\u00eb Adawe. \u201cN\u00ebse ishe i bardh\u00eb, kishe mir\u00ebqenie m\u00eb t\u00eb mir\u00eb ekonomike, arritje m\u00eb t\u00eb m\u00ebdha n\u00eb pun\u00ebsim dhe shkollim\u201d, shtoi ai.<\/p>\n\n\n\n

Ka koh\u00eb q\u00eb tonet e l\u00ebkur\u00ebs kan\u00eb konotacion klasor. N\u00eb shoq\u00ebrit\u00eb e lashta egjiptiane, greke dhe romake, ngjyra e l\u00ebkur\u00ebs s\u00eb hapur shoq\u00ebrohej me p\u00ebrkat\u00ebsin\u00eb n\u00eb nj\u00eb klas\u00eb m\u00eb t\u00eb lart\u00eb, sepse \u201cnj\u00eb grua me l\u00ebkur\u00eb t\u00eb hapur b\u00ebnte jet\u00eb t\u00ebr\u00ebsisht t\u00eb ndryshme nga nj\u00eb pun\u00ebtore krahu me ngjyr\u00eb l\u00ebkure t\u00eb err\u00ebt por kolonializmi e mori ket\u00eb koncept dhe e shtriu n\u00ebp\u00ebr raca\u201d, shkruan Tungate.<\/p>\n\n\n\n

\u201cE nj\u00ebjta ideologji ishte edhe gjat\u00eb koh\u00ebs s\u00eb skllav\u00ebris\u00eb n\u00eb Shtetet e Bashkuara\u201d, thot\u00eb Adawe. \u201cAta me l\u00ebkure m\u00eb t\u00eb err\u00ebt punonin jasht\u00eb n\u00eb fush\u00eb, nd\u00ebrsa ata me l\u00ebkur\u00eb m\u00eb t\u00eb hapur favorizoheshin dhe punonin n\u00eb sht\u00ebpi. Ata me l\u00ebkur\u00eb m\u00eb t\u00eb hapur konsideroheshin t\u00eb bukur. Ky standard vazhdon t\u00eb ekzistoj\u00eb p\u00ebrbrenda kulturave dhe grupeve\u201d. Ajo thot\u00eb se ky standard q\u00ebndroi edhe pas largimit t\u00eb kolonizator\u00ebve nga Shtetet e Bashkuara edhe pas shfuqizimit t\u00eb skllav\u00ebris\u00eb. \u201cKolonizuesit u larguan, por ata lan\u00eb nj\u00eb trash\u00ebgimi: trash\u00ebgimin\u00eb e s\u00eb bardh\u00ebs q\u00eb \u00ebsht\u00eb nj\u00eb kolonizim i vazhduesh\u00ebm i mend\u00ebsis\u00eb\u201d<\/p>\n\n\n\n

Mend\u00ebsia kolonizuese vazhdon edhe sot. Ajo reflektohet n\u00eb fytyrat e pasqyruara n\u00ebp\u00ebr faqet e revistave t\u00eb mod\u00ebs, t\u00eb cilat deri von\u00eb ishin pothuajse ekskluzivisht me fytyra t\u00eb bardha. N\u00eb \u00e7do asortiment t\u00eb ngjyrave t\u00eb sherkut ekziston mund\u00ebsia e p\u00ebrzgjedhjes s\u00eb nuancave prej 10 llojeve p\u00ebr grat\u00eb e bardha por vet\u00ebm dy lloje p\u00ebr grat\u00eb e zeza; nj\u00eb dukuri shum\u00eb e zakonshme pavar\u00ebsisht v\u00ebmendjes s\u00eb koh\u00ebve t\u00eb fundit t\u00eb industris\u00eb p\u00ebr p\u00ebrfshirjen e m\u00eb shum\u00eb nuancave. Kremrat p\u00ebr zbardhjen e l\u00ebkur\u00ebs vazhdojn\u00eb t\u00eb jen\u00eb pjes\u00eb e shitjeve n\u00eb korporatat kozmetike.<\/p>\n\n\n\n

N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, kolonializmi i dha kapitalizmit nj\u00eb model biznesi t\u00eb shk\u00eblqyer p\u00ebr t\u00eb ndjekur: I tregoi se sa leht\u00eb \u00ebsht\u00eb t\u00eb p\u00ebrfitohet nga pasigurit\u00eb e mbjella thell\u00eb, t\u00eb dala nga trajtimi i keq. K\u00ebshtu p\u00ebrgjat\u00eb historis\u00eb kapitalizmi mbolli farat e pasiguris\u00eb tek t\u00eb gjith\u00eb ne. Shum\u00eb nga ato q\u00eb i besojm\u00eb si t\u00eb v\u00ebrteta p\u00ebr trupin ton\u00eb nuk jan\u00eb asgj\u00eb m\u00eb shum\u00eb se marketing, t\u00eb shpikura nga kompanit\u00eb kozmetike me q\u00ebllime p\u00ebrfitimi p\u00ebr ta.<\/p>\n\n\n\n

N\u00eb librin e saj \u201cWar Paint\u201d autorja Lindy Woodhead paraqet karrier\u00ebn e sip\u00ebrmarr\u00ebses s\u00eb kozmetik\u00ebs Helena Rubenstein duke shkruar \u201cIshte specialistja e par\u00eb e bukuris\u00eb q\u00eb b\u00ebri klasifikimin e l\u00ebkur\u00ebs si \u201ce that\u00eb\u201d, \u201cnormale\u201d dhe \u201cyndyrshme\u2019 n\u00eb fillim t\u00eb viteve 1900 dhe p\u00ebrdori k\u00ebto klasifikime p\u00ebr shitjen e kremit t\u00eb saj t\u00eb fytyr\u00ebs Valaze. Q\u00eb nga at\u00ebher\u00eb grat\u00eb filluan t\u00eb v\u00ebrejn\u00eb se funksioni normal i l\u00ebkur\u00ebs s\u00eb tyre (form\u00ebsimi i rrudhave dhe skuqjeve, shfaqja e yndyr\u00ebs, ekzistimi i qelizave t\u00eb vdekura t\u00eb l\u00ebkur\u00ebs) ishte i gabuar dhe se \u201cblerja e kremrave do ta p\u00ebrmir\u00ebsoj at\u00eb\u201d.<\/p>\n\n\n\n

Ngjash\u00ebm, rutina e sotme tipike p\u00ebr p\u00ebrkujdesje t\u00eb flok\u00ebve nuk \u00ebsht\u00eb e rekomanduar nga ekspert\u00eb flok\u00ebsh por nga nj\u00eb tregtar. Kur Eug\u00e8ne Schueller, krijuesi i L\u2019Or\u00e9al, prezantoi shampon e kompanis\u00eb n\u00eb vitin 1938, ai gjithashtu prezantoi nj\u00eb standard t\u00eb ri: \u201cJan\u00eb 43 milion\u00eb njer\u00ebz n\u00eb Franc\u00eb\u201d tha ai sipas Tungate. \u201cT\u00eb paramendojm\u00eb q\u00eb k\u00ebta 43 milion\u00eb njer\u00ebz lajn\u00eb flok\u00ebt e tyre nj\u00eb her\u00eb n\u00eb jav\u00eb. Ne do t\u00eb shisnim 20 her\u00eb m\u00eb shum\u00eb num\u00ebr t\u00eb artikujve se sa shesim p\u00ebr momentin\u201d.<\/p>\n\n\n\n

Schueller e p\u00ebrmblodhi qasjen e tij t\u00eb marketingut k\u00ebshtu: \u201cTregojuni njer\u00ebzve se jan\u00eb t\u00eb g\u00ebrditsh\u00ebm, nuk mbajn\u00eb arom\u00eb t\u00eb mir\u00eb dhe nuk duken t\u00ebrheq\u00ebs\u201d. Ama ua thoni me delikates\u00eb. Manipulimi psikologjik \u00ebsht\u00eb gur\u00eb themeli mbi t\u00eb cilin \u00ebsht\u00eb nd\u00ebrtuar marketingu p\u00ebr bukurin\u00eb. Kjo metod\u00eb jo vet\u00ebm q\u00eb \u00ebsht\u00eb ideale p\u00ebr shitjen e produkteve por \u00ebsht\u00eb ideale edhe p\u00ebr mir\u00ebmbajtjen e patriarkatit.<\/p>\n\n\n\n

\u201cGrat\u00eb jan\u00eb thjesht \u2019bukuroshe\u2019 n\u00eb kultur\u00ebn e burrave\u201d, shkruan Wolf  n\u00eb The Beauty Myth. Ajo argumenton q\u00eb standardet moderne t\u00eb bukuris\u00eb jan\u00eb p\u00ebrdorur si \u2018armatim politik kund\u00ebr avancimit t\u00eb gruas me nj\u00eb prapavij\u00eb t\u00eb dhunshme kund\u00ebr feminizmit\u2019 duke krijuar edhe paralele n\u00eb mes t\u00eb l\u00ebvizjeve feministe n\u00eb vitet e 60-ta dhe t\u00eb 70-ta dhe rritjes s\u00eb kontrollimit t\u00eb dukjes s\u00eb gruas ne k\u00ebt\u00eb koh\u00eb. Feministet stereotipizoheshin si t\u00eb \u201dsh\u00ebmtuara\u201d n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb n\u00ebnvler\u00ebsuar mesazhin e tyre. Numri i artikujve q\u00eb kishin t\u00eb b\u00ebnin me dietat n\u00eb revistat e grave u rrit p\u00ebr 70% nga viti 1968 n\u00eb 1972. N\u00eb vitin 1975, Xerox t\u00ebrhoqi nj\u00eb ofert\u00eb pune t\u00eb bazuar n\u00eb pesh\u00ebn e gruas. P\u00ebrgjat\u00eb viteve t\u00eb 60-ta dhe 70-ta gjykatat n\u00eb vazhdim\u00ebsi mb\u00ebshtet\u00ebn t\u00eb drejt\u00ebn e pun\u00ebdh\u00ebn\u00ebsve q\u00eb t\u00eb zbatojn\u00eb politika t\u00eb bazuara n\u00eb pamjen e jashtme p\u00ebr punonj\u00ebset gra. Politikisht mesazhi ishte i qart\u00eb: Si n\u00eb bot\u00ebn jasht\u00eb ashtu edhe n\u00eb vend pune grat\u00eb konsideroheshin t\u00eb vlefshme p\u00ebrderisa ishin t\u00eb bukura.<\/p>\n\n\n\n

“Puna e Bukuris\u00eb” u b\u00eb puna e dyt\u00eb e heshtur e grave t\u00eb pun\u00ebsuara an\u00eb e mban\u00eb – p\u00ebrderisa avancimi estetik ngriti karrier\u00ebn e tyre n\u00eb disa m\u00ebnyra n\u00eb disa t\u00eb tjera i ngeci prapa. \u201cNe nuk konsiderojm\u00eb se hendeku gjinor \u00ebsht\u00eb tek koha dhe parat\u00eb e shpenzuara p\u00ebr tu dukur bukur\u201d, tha Renee Ebgeln. \u201cPor koha dhe parat\u00eb jan\u00eb t\u00eb r\u00ebnd\u00ebsishme. Jan\u00eb burimet esenciale t\u00eb forc\u00ebs dhe influenc\u00ebs dhe gjithashtu burimet kryesore te liris\u00eb\u201d, shtoi ajo.<\/p>\n\n\n\n

Industria e bukuris\u00eb reagoi ndaj k\u00ebsaj duke ri-brenduar ndjekjen e s\u00eb bukur\u00ebs si form\u00eb e fuqizimit personal. V\u00ebreni sloganin e famsh\u00ebm t\u00eb L\u2019Or\u00e9al: \u201cSepse un\u00eb ia vlej\u00eb\u201d. Ky thuhet t\u00eb jet\u00eb shkruar nga nj\u00eb autor burr\u00eb n\u00eb vitin 1973. \u201cIshte nj\u00eb mendim ideal n\u00eb periudh\u00ebn kur grat\u00eb po k\u00ebrkonin barazi m\u00eb t\u00eb madhe\u201d, thot\u00eb Tungate. Ishte kalimi nga k\u00ebrkesa p\u00ebr tu dukur bukur p\u00ebr t\u00eb tjer\u00ebt n\u00eb nevoj\u00ebn p\u00ebr tu dukur bukur p\u00ebr vete. \u201cKemi kaluar nga nj\u00eb kultur\u00eb q\u00eb ta rikujton se trupi yt po shikohet tek nj\u00eb kultur\u00eb ku ti je kontrolluesi i vazhduesh\u00ebm i trupit t\u00ebnd\u201d, thekson Ebgeln.<\/p>\n\n\n\n

Mesazhi i \u201dfuqizimit te vetvetes\u201d vazhdon t\u00eb evoluoj krahas l\u00ebvizjes feministe sot – por fuqizimi i marketingut vazhdon t\u00eb mbjell\u00eb pasiguri. (Korporatat munden vet\u00ebm t\u00eb \u201cfuqizojn\u00eb\u201d klient\u00ebt me produkte n\u00ebse klient\u00ebt jan\u00eb s\u00eb pari t\u00eb shfuqizuar). Ndoshta shembulli m\u00eb i mir\u00eb p\u00ebr k\u00ebt\u00eb \u00ebsht\u00eb kampanja e Dove-s e vitit 2004 p\u00ebr Bukurin\u00eb e V\u00ebrtet\u00eb, ku u paraqit\u00ebn gra t\u00eb v\u00ebrteta n\u00eb vend t\u00eb modeleve. P\u00ebrgjat\u00eb viteve, serit\u00eb e till\u00eb jan\u00eb lavd\u00ebruar p\u00ebr rebelimin kundrejt standardeve t\u00eb bukuris\u00eb. Megjithat\u00eb ironikisht produkti n\u00eb reklam\u00ebn e par\u00eb ishte nj\u00eb krem p\u00ebr fiksimin e l\u00ebkur\u00ebs q\u00eb premtonte se zvog\u00eblon paraqitjen e celulitit.<\/p>\n\n\n\n

Celuliti \u00ebsht\u00eb natyral dhe normal dhe m\u00ebnjanimi i tij \u00ebsht\u00eb i pamundsh\u00ebm. Ne tentojm\u00eb t\u00eb zbardhim apo err\u00ebsojm\u00eb l\u00ebkur\u00ebn ton\u00eb. Ne ndryshojm\u00eb ngjyr\u00ebn dhe struktur\u00ebn e flokut. Ne largojm\u00eb dhjamin nga barku dhe krah\u00ebt p\u00ebr ta vendosur pastaj tek gjinjt\u00eb apo tek t\u00eb pasmet. Ne heqim qimet nga k\u00ebmb\u00ebt dhe n\u00ebnsqetullat; p\u00ebr t\u2019i ngjitur tek qerpik\u00ebt dhe tek vetullat.<\/p>\n\n\n\n

Gj\u00ebrat q\u00eb ne idealizojm\u00eb jan\u00eb pamund\u00ebsi fizike, pra shpenzimi i koh\u00ebs dhe parave n\u00eb ndjekje t\u00eb tyre nuk p\u00ebrfundon asnj\u00ebher\u00eb dhe gjith\u00eb kjo \u00ebsht\u00eb e q\u00ebllimshme.<\/p>\n\n\n\n

\u201cShitja e produkteve \u00ebsht\u00eb q\u00ebllimi i vet\u00ebm\u201d, tregon Phyllis Ellis, realizuesja e dokumentarit t\u00eb vitit 2018 Toxic Beauty. \u201cN\u00ebse mendojm\u00eb q\u00eb industria e bukuris\u00eb ka q\u00ebllime tjera at\u00ebher\u00eb gabohemi. Por kam ndjeshm\u00ebri dhe e kam t\u00eb qart\u00eb pjes\u00ebn e turp\u00ebrimit t\u00eb bukuris\u00eb. Nuk \u00ebsht\u00eb ideja t\u00eb b\u00ebjm\u00eb njer\u00ebzit t\u00eb ndihen keq pse p\u00ebrdorin maskar\u00eb. Jam e interesuar t\u2019i p\u00ebrkulem pyetjes pse e p\u00ebrdorin at\u00eb\u201d, shtoi ajo.<\/p>\n\n\n\n

Pse-ja \u00ebsht\u00eb ajo \u00e7ka dua t\u00eb eksploroj\u00eb \u00e7do muaj n\u00eb \u201cStandard Issues\u201d, nj\u00eb hap\u00ebsir\u00eb e dedikuar p\u00ebr zbulimin dhe shkuljen e rr\u00ebnj\u00ebve t\u00eb kalbura t\u00eb industris\u00eb s\u00eb bukuris\u00eb dhe nd\u00ebrtimin e di\u00e7kaje m\u00eb t\u00eb mir\u00eb. Nj\u00eb industrie q\u00eb pasigurit\u00eb nuk i ka pre t\u00eb saj gjat\u00eb gjoja shitjes n\u00eb em\u00ebr t\u00eb fuqizimit. Nj\u00eb definicioni t\u00eb s\u00eb bukur\u00ebs q\u00eb nuk p\u00ebrshtatet t\u00ebr\u00ebsisht me definicionin e patriarkatit. Nj\u00eb bote ku nuk duhet t\u00eb shohim vrasje gjak-ftohta t\u00eb grave dhe burrave zezak, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb dalin n\u00eb pah n\u00eb titujt kryesor produktet e brendeve te zezak\u00ebve.<\/p>\n\n\n\n

Un\u00eb besoj q\u00eb angazhimi p\u00ebr p\u00ebrmbysjen e standardeve t\u00eb bukuris\u00eb \u00ebsht\u00eb angazhimi p\u00ebr liri, barazi, mir\u00ebqenie dhe kujdes ndaj vetes e komunitetit. Ky lloj angazhimi \u00ebsht\u00eb shpirt\u00ebror, politik, thelb\u00ebsor. Sepse kur standardet e bukuris\u00eb ndryshojn\u00eb, ndryshon vet bota.<\/p>\n\n\n\n

Jessica DeFino<\/p>\n\n\n\n

Tekstin origjinal mund ta gjeni n\u00eb: https:\/\/www.teenvogue.com\/story\/standard-issues-white-supremacy-capitalism-influence-beauty<\/a><\/p>\n","protected":false},"featured_media":1855,"template":"","class_list":["post-1854","lexo-post","type-lexo-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSi ndikojn\u00eb kapitalizmi dhe ep\u00ebrsia e t\u00eb bardh\u00ebve n\u00eb standardet e bukuris\u00eb - QIKA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qika.org\/lexime\/si-ndikojne-kapitalizmi-dhe-epersia-e-te-bardheve-ne-standardet-e-bukurise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si ndikojn\u00eb kapitalizmi dhe ep\u00ebrsia e t\u00eb bardh\u00ebve n\u00eb standardet e bukuris\u00eb - QIKA\" \/>\n<meta property=\"og:description\" content=\"P\u00ebrsh\u00ebndetje, un\u00eb quhem Jessica DeFino, jam nj\u00eb reportere n\u00eb industrin\u00eb e bukuris\u00eb dhe kam p\u00ebr q\u00ebllim ta shkat\u00ebrroj k\u00ebt\u00eb industri. 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