{"id":2357,"date":"2021-07-22T09:32:42","date_gmt":"2021-07-22T08:32:42","guid":{"rendered":"https:\/\/qika.org\/?post_type=lexo-post&p=2357"},"modified":"2021-07-22T09:35:38","modified_gmt":"2021-07-22T08:35:38","slug":"pse-lekura-normale-eshte-nje-mit","status":"publish","type":"lexo-post","link":"https:\/\/qika.org\/en\/lexo-post\/pse-lekura-normale-eshte-nje-mit\/","title":{"rendered":"Pse \u201cl\u00ebkura normale\u201d \u00ebsht\u00eb nj\u00eb mit"},"content":{"rendered":"\n

\u201cL\u00ebkura normale\u201d \u00ebsht\u00eb term marketingu – jo term mjek\u00ebsor<\/em><\/p>\n\n\n\n

L\u00ebkura e njeriut ka ekzistuar p\u00ebr p\u00ebraf\u00ebrsisht 200,000 vite, mir\u00ebpo deri n\u00eb vitet e hershme t\u00eb shekullit XX askush nuk e ndjeu nevoj\u00ebn ta klasifikonte l\u00ebkur\u00ebn n\u00ebp\u00ebr \u201clloje.\u201d Ajo q\u00eb e b\u00ebri k\u00ebt\u00eb klasifikim nuk ishte nj\u00eb dermatologe. Ajo ishte Helena Rubinstein, nj\u00eb mjeshtre e marketingut dhe nj\u00eb nd\u00ebr themelueset e para t\u00eb markave t\u00eb famshme t\u00eb bukuris\u00eb s\u00eb bot\u00ebs moderne. Kur Rubinstein vendosi ta kategorizonte l\u00ebkur\u00ebn si \u201ct\u00eb that\u00eb\u201d, \u201ct\u00eb yndyrshme\u201d apo \u201cnormale\u201d ajo po kategorizonte dukuri t\u00eb zakonshme \u2013 pjes\u00ebt e thata t\u00eb l\u00ebkur\u00ebs, prodhimin e yndyr\u00ebs nga l\u00ebkura – si abnormale <\/em>dhe n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb duke i kthyer k\u00ebto dukuri n\u00eb probleme t\u00eb cilat duhen zgjidhur. Probleme p\u00ebr t\u2019u zgjidhur nga kremra t\u00eb fytyr\u00ebs! Nga kremi i saj<\/em> e fytyr\u00ebs. Ah Kapitalizmi.<\/p>\n\n\n\n

Tash, m\u00eb shum\u00eb se 100 vite m\u00eb pas, industria akoma mb\u00ebshtetet n\u00eb sistemin arbitrar t\u00eb Rubinstein p\u00ebr shitjen e produkteve. Redaktor\u00ebt e magazinave t\u00eb bukuris\u00eb shkruajn\u00eb ode t\u00eb pafundme rreth blerjes s\u00eb produkteve p\u00ebr llojet specifike t\u00eb l\u00ebkur\u00ebs tuaj. (Edhe un\u00eb jam fajtore p\u00ebr k\u00ebt\u00eb.) Faqet komerciale elektronike e b\u00ebjn\u00eb shum\u00eb t\u00eb leht\u00eb p\u00ebr ty q\u00eb t\u2019i ndjek\u00ebsh k\u00ebshillat e tyre. Edhe disa dermatolog\u00eb i n\u00ebnshtrohen klasifikimit t\u00eb l\u00ebkur\u00ebs n\u00eb t\u00eb that\u00eb, t\u00eb yndyrshme dhe normale. Ky klasifikim nuk ka ndonj\u00eb nd\u00ebrlidhje me fototipet e l\u00ebkur\u00ebs sipas Fitzpatrikut, shkalla dermatologjike p\u00ebr p\u00ebrcaktimin e ndjeshm\u00ebris\u00eb ndaj kancerit t\u00eb l\u00ebkur\u00ebs, edhe pse kjo e fundit ka pak ose aspak baza shkencore. Fuqia e p\u00ebrhapur e marketingut nuk njeh ndonj\u00eb kufi.<\/p>\n\n\n\n

Kur reklamat nj\u00eb-shekullore krahasohen me shkenc\u00ebn e v\u00ebrtet\u00eb t\u00eb kujdesit t\u00eb l\u00ebkur\u00ebs, duke ekspozuar shtresat e propagand\u00ebs s\u00eb shitjes s\u00eb produkteve, \u00ebsht\u00eb e qart\u00eb se nuk ka asgj\u00eb t\u00eb parregullt me that\u00ebsin\u00eb e l\u00ebkur\u00ebs. (Ekspert\u00ebt sugjerojn\u00eb se kjo e fundit mund t\u00eb prek rreth 70% t\u00eb popullsis\u00eb dhe 50% t\u00eb t\u00eb rriturve m\u00eb t\u00eb shtyr\u00eb n\u00eb mosh\u00eb.) Nuk ka asgj\u00eb t\u00eb parregullt me yndyrshm\u00ebrin\u00eb e l\u00ebkur\u00ebs. (Nj\u00eb punim shkencor e quan at\u00eb “nj\u00eb nga shqet\u00ebsimet m\u00eb t\u00eb zakonshme dermatologjike” q\u00eb “raportohet nga t\u00eb gjitha llojet e pacient\u00ebve”.) Nuk ka asgj\u00eb t\u00eb parregullt me aknet. (Ndonj\u00eb form\u00eb e tyre mund t\u00eb prek rreth 80%  t\u00eb njer\u00ebzve midis mosh\u00ebs 11 dhe 30 vje\u00e7 dhe deri n\u00eb 54% t\u00eb grave mbi mosh\u00ebn 25 vje\u00e7.) Duke par\u00eb k\u00ebto vlera \u00ebsht\u00eb e qart\u00eb se k\u00ebto lloje t\u00eb supozuara t\u00eb l\u00ebkur\u00ebs nuk p\u00ebrjashtojn\u00eb nj\u00ebra-tjetr\u00ebn gj\u00eb, e cila, zhvler\u00ebson ekzistenc\u00ebn e llojeve t\u00eb l\u00ebkur\u00ebs.<\/p>\n\n\n\n

\u201cMua nuk m\u00eb p\u00eblqen klasifikimi i l\u00ebkur\u00ebs n\u00ebp\u00ebr lloje. Kjo \u00ebsht\u00eb nj\u00eb taktik\u00eb marketingu p\u00ebr shitje t\u00eb produkteve\u201d, thot\u00eb Amy Wechsler n\u00eb nj\u00eb intervist\u00eb telefonike me Teen Vogue dhe e cila \u00ebsht\u00eb e specializuar n\u00eb dermatologji dhe psikiatri. Nuk m\u00eb ndihmon mua si dermatologe t\u00eb flas p\u00ebr l\u00ebkur\u00ebn n\u00eb m\u00ebnyr\u00eb t\u00eb klasifikuar, sepse nuk mendoj se ka nj\u00eb lloj t\u00eb l\u00ebkur\u00ebs e cila \u00ebsht\u00eb \u2018normale\u2019.\u201d<\/p>\n\n\n\n

Duke folur n\u00eb terme dermatologjike, ideja e pranuar e l\u00ebkur\u00ebs \u201cnormale\u201d – p\u00ebrher\u00eb e past\u00ebr, e rrafsh\u00ebt, e balancuar dhe pa t\u00eb meta – \u00ebsht\u00eb nj\u00eb mit.<\/p>\n\n\n\n

L\u00ebkura normale reagon ndaj bot\u00ebs p\u00ebrreth dhe n\u00ebn t\u00eb<\/strong><\/p>\n\n\n\n

L\u00ebkura vepron si nd\u00ebrmjet\u00ebsuese midis mjedisit tuaj t\u00eb brendsh\u00ebm dhe t\u00eb jasht\u00ebm; ajo komunikon me ty dhe t\u00eb paralajm\u00ebron p\u00ebr ndonj\u00eb problem t\u00eb mundsh\u00ebm. Ndonj\u00ebher\u00eb k\u00ebto \u201cparalajm\u00ebrime\u201d jan\u00eb shp\u00ebtuese p\u00ebr jet\u00ebn tuaj. Nj\u00eb djegie nga dielli ju njofton se keni qen\u00eb t\u00eb ekspozuar n\u00eb diell p\u00ebr nj\u00eb koh\u00eb tejet t\u00eb gjat\u00eb. Urtik\u00ebt mund t’ju tregojn\u00eb se keni nj\u00eb reaksion alergjik. Aknet mund t\u00eb jen\u00eb nj\u00eb m\u00ebnyr\u00eb e trupit tuaj p\u00ebr t\u00eb reaguar ndaj stresit. L\u00ebkura e plog\u00ebt mund t\u00eb tregoj\u00eb se nuk jeni t\u00eb mbrojtur mjaftuesh\u00ebm ndaj grimcave t\u00eb ndotjes. Qeskat n\u00ebn sy mund t\u00eb jen\u00eb nj\u00eb shenj\u00eb se keni nevoj\u00eb p\u00ebr m\u00eb shum\u00eb gjum\u00eb. Realisht, l\u00ebkura normale – l\u00ebkura e sh\u00ebndetshme, l\u00ebkura q\u00eb kryen pun\u00ebn q\u00eb \u00ebsht\u00eb e p\u00ebrcaktuar t\u00eb kryej\u00eb, l\u00ebkura q\u00eb komunikon – \u00ebsht\u00eb l\u00ebkur\u00eb e cila reagon ndaj ambientit t\u00eb jasht\u00ebm dhe t\u00eb brendsh\u00ebm.<\/p>\n\n\n\n

Madje, mund t\u00eb argumentohet se nuk ka fare lloje t\u00eb l\u00ebkur\u00ebs, por vet\u00ebm reaksione t\u00eb l\u00ebkur\u00ebs. (Dhe sigurisht, \u00e7rregullimet gjenetike t\u00eb l\u00ebkur\u00ebs q\u00eb jan\u00eb t\u00eb pranishme q\u00eb nga lindja, si ichthyosis harlequin, e cila \u00ebsht\u00eb e rrall\u00eb dhe e r\u00ebnd\u00eb.)<\/p>\n\n\n\n

“Ky \u00ebsht\u00eb nj\u00eb koncept i v\u00ebshtir\u00eb p\u00ebr t\u2019u komunikuar,” thot\u00eb p\u00ebr Teen Vogue Heather Woolery-Lloyd, nj\u00eb dermatologe e \u00e7ertifikuar. \u201cPor nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u2019ua komunikuar njer\u00ebzve \u00ebsht\u00eb t\u00eb thuash se problemet e zakonshme t\u00eb l\u00ebkur\u00ebs shkaktohen dhe ndikohen nga shum\u00eb faktor\u00eb n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb. Psoriaza, p\u00ebr shembull, \u00ebsht\u00eb nj\u00eb s\u00ebmundje autoimune e l\u00ebkur\u00ebs q\u00eb shkaktohet nga ndryshimet n\u00eb sistemin imunitar, por e cila gjithashtu mund t\u00eb p\u00ebrkeq\u00ebsohet nga faktor\u00eb t\u00eb jasht\u00ebm si stresi, i cili e v\u00eb trupin n\u00eb nj\u00eb gjendje pro-inflamatore\u201d, shton ajo.<\/p>\n\n\n\n

P\u00ebr ta thjesht\u00ebsuar, nuk \u00ebsht\u00eb l\u00ebkura ajo e cila po shkakton shp\u00ebrthimin e psoriaz\u00ebs tuaj, \u00ebsht\u00eb kombinimi (hipotetik) i funksionimit imunitar t\u00eb d\u00ebmtuar, stresit kronik dhe inflamacionit t\u00eb brendsh\u00ebm. Nuk \u00ebsht\u00eb l\u00ebkura juaj ajo e cila po prodhon yndyr\u00eb t\u00eb tep\u00ebrt, mund t\u00eb jen\u00eb “hormonet t\u00eb cilat rrisin prodhimin e yndyr\u00ebs”, thot\u00eb Woolery-Lloyd. Nuk \u00ebsht\u00eb l\u00ebkura juaj q\u00eb prodhon vaj t\u00eb tep\u00ebrt, mund t\u00eb jen\u00eb “hormonet tuaja q\u00eb rrisin prodhimin e vajit”, thot\u00eb Woolery-Lloyd. Nuk \u00ebsht\u00eb l\u00ebkura juaj ajo e cila po shkakton aknet; mund t\u00eb jet\u00eb zorra juaj, gj\u00ebndrat tuaja, mikrobioma juaj ose ndoshta produktet t\u00eb cilat i p\u00ebrdorni n\u00eb fytyr\u00ebn tuaj.  Nuk \u00ebsht\u00eb se l\u00ebkura juaj \u00ebsht\u00eb e that\u00eb; mund t\u00eb jet\u00eb acidi shtresues (faktikisht nj\u00eb proces shum\u00eb i r\u00ebnd\u00ebsish\u00ebm) i cili tret\u00eb qelizat e vdekura n\u00eb l\u00ebkur\u00eb dhe i cili poashtu mund t\u00eb jet\u00eb duke thar\u00eb lag\u00ebshtin\u00eb natyrale t\u00eb l\u00ebkur\u00ebs tuaj. Mund\u00ebsit\u00eb e shkaktar\u00ebve jan\u00eb t\u00eb pafundme.<\/p>\n\n\n\n

Gjenetika gjithashtu luan nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb se si, ose edhe n\u00ebse, do t\u00eb ndikoheni nga nj\u00eb faktor specifik i brendsh\u00ebm apo i jasht\u00ebm. “S\u00ebmundjet e l\u00ebkur\u00ebs si ekzema dhe rosacea trash\u00ebgohen n\u00eb familje dhe k\u00ebto shkaktojn\u00eb q\u00eb l\u00ebkura t\u00eb jet\u00eb m\u00eb e ndjeshme ndaj faktor\u00ebve specifik”, thot\u00eb Woolery-Lloyd. “N\u00eb k\u00ebto situata, sistemi imunitar \u00ebsht\u00eb m\u00eb reagues ndaj stimujve t\u00eb cil\u00ebt normalisht nuk shkaktojn\u00eb acarim te shumica e njer\u00ebzve t\u00eb tjer\u00eb”, shton ajo.<\/p>\n\n\n\n

Kjo shpjegon p\u00ebrse simptomat e k\u00ebtyre \u00e7rregullimeve mund t\u00eb shfaqen e t\u00eb largohen n\u00eb periudha t\u00eb ndryshme; p\u00ebrse ato mund t\u00eb shp\u00ebrthejn\u00eb brenda jav\u00ebs, e t\u00eb largohen jav\u00ebn tjet\u00ebr; p\u00ebrse miqt\u00eb tuaj mund t\u00eb ushqehen n\u00eb m\u00ebnyr\u00eb t\u00eb pash\u00ebndetshme dhe p\u00ebrs\u00ebri t\u00eb mir\u00ebmbajn\u00eb nj\u00eb l\u00ebkur\u00eb t\u00eb past\u00ebr, p\u00ebrderisa ju nuk mund t\u00eb hani akullore pa iu shkaktuar akne. S\u00ebmundjet gjenetike t\u00eb l\u00ebkur\u00ebs mund t\u00eb provokohen dhe shfaqen nga shkaktar\u00eb t\u00eb cil\u00ebt nuk kan\u00eb nd\u00ebrlidhje me natyr\u00ebn e l\u00ebkur\u00ebs.<\/p>\n\n\n\n

N\u00eb p\u00ebrpjekjet e identifikimit t\u00eb shkaktar\u00ebve t\u00eb simptomave te pacient\u00ebt, Wechsler thot\u00eb se tipi i l\u00ebkur\u00ebs nuk merret n\u00eb konsiderat\u00eb. N\u00eb vend t\u00eb k\u00ebsaj, ajo heton \u00e7do faktor t\u00eb jasht\u00ebm: “Vendin ku ata po jetojn\u00eb, \u00e7far\u00eb po vendosin n\u00eb l\u00ebkur\u00ebn e tyre, t\u00ebr\u00eb m\u00ebnyr\u00ebn e jetes\u00ebs. Thjesht mund t\u00eb jet\u00eb gjumi i pamjaftuesh\u00ebm dhe stresi i tep\u00ebrt dhe l\u00ebkura juaj papritmas \u00ebsht\u00eb e that\u00eb\u201d, thot\u00eb ajo.<\/p>\n\n\n\n

Faktori i l\u00ebkur\u00ebs t\u00eb cilin Wechsler e konsideron si t\u00eb dobish\u00ebm p\u00ebr pacientin \u00ebsht\u00eb ndjeshm\u00ebria. Por n\u00eb shumic\u00ebn e rasteve, ajo q\u00eb disa individ\u00eb interpretojn\u00eb si l\u00ebkur\u00eb “t\u00eb ndjeshme” \u00ebsht\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb l\u00ebkura e sensibilizuar ose l\u00ebkura q\u00eb \u00ebsht\u00eb b\u00ebr\u00eb e ndjeshme p\u00ebrmes shkaqeve t\u00eb tjera si aplikimi i produkteve ose ekspozimi mjedisor.<\/p>\n\n\n\n

\u201cDisa njer\u00ebz me t\u00eb v\u00ebrtet\u00eb kan\u00eb l\u00ebkur\u00eb t\u00eb ndjeshme nga natyra”, sqaron Loretta Ciraldo, nj\u00eb dermatologe e \u00e7ertifikuar dhe themeluese e linj\u00ebs s\u00eb kujdesit t\u00eb l\u00ebkur\u00ebs Dr. Loretta<\/em>. “Kjo \u00ebsht\u00eb zakonisht e trash\u00ebgueshme dhe quhet dermatit atopik”, tha ajo. Studimet tregojn\u00eb se dermatiti atopik (lloji m\u00eb i zakonsh\u00ebm i ekzem\u00ebs) prek 1 deri n\u00eb 3% t\u00eb t\u00eb rriturve dhe 20% t\u00eb f\u00ebmij\u00ebve.<\/p>\n\n\n\n

Mir\u00eb. A i kuptuat t\u00eb gjitha k\u00ebto? \u00cbsht\u00eb shum\u00eb p\u00ebr t\u00eb procesuar  dhe e gjitha \u00ebsht\u00eb di\u00e7ka normale.<\/em><\/strong><\/p>\n\n\n\n

Duke marr\u00eb parasysh sa ngat\u00ebrrues mund t\u00eb jet\u00eb p\u00ebrcaktimi i rr\u00ebnj\u00ebs s\u00eb k\u00ebtyre shqet\u00ebsimeve, ka shum\u00eb kuptim q\u00eb sugjerimi dinak i Rubinstein, se reagimet e l\u00ebkur\u00ebs jan\u00eb asgj\u00eb m\u00eb shum\u00eb pos probleme sip\u00ebrfaq\u00ebsore t\u00eb cilat gjejn\u00eb zgjidhje sip\u00ebrfaq\u00ebsore, rezononte me masat. Adresimi i rr\u00ebnj\u00ebs s\u00eb problemit \u00ebsht\u00eb i v\u00ebshtir\u00eb. Blerja e nj\u00eb produkti 10 dollar\u00ebsh \u00ebsht\u00eb e leht\u00eb. Derisa m\u00eb nuk \u00ebsht\u00eb.<\/p>\n\n\n\n

Produktet aktuale t\u00eb marketuara p\u00ebr l\u00ebkur\u00eb t\u00eb that\u00eb, yndyrshme dhe me akne jan\u00eb rrall\u00eb her\u00eb zgjidhje gjith\u00ebp\u00ebrfshir\u00ebse dhe t\u00eb p\u00ebrhershme.<\/p>\n\n\n\n

“Kam par\u00eb aq shum\u00eb raste kur dikush mendon se ka l\u00ebkur\u00eb t\u00eb yndyrshme dhe blen nj\u00eb produkt t\u00eb posa\u00e7\u00ebm p\u00ebr ” l\u00ebkur\u00eb t\u00eb yndyrshme “, si p.sh. nj\u00eb pastrues me shkum\u00eb q\u00eb ka edhe alkool –  i cili than\u00eb l\u00ebkur\u00ebn”, ndan Wechsler. “Pra, ‘lloji i l\u00ebkur\u00ebs’ nuk \u00ebsht\u00eb di\u00e7ka statike. Kur stimuli ndryshon, ndryshon edhe i ashtuquajturi tipi i l\u00ebkur\u00ebs\u201d, shton ajo.<\/p>\n\n\n\n

Kjo \u00ebsht\u00eb pjes\u00ebrisht arsyeja p\u00ebrse si nj\u00eb dermatologe, Wechsler shmang kategorizimin e l\u00ebkur\u00ebs s\u00eb pacient\u00ebve t\u00eb saj si “t\u00eb that\u00eb”, “t\u00eb yndyrshme” ose “t\u00eb prirur p\u00ebr pu\u00e7rra\u201d dhe ve\u00e7an\u00ebrisht, si “normale” – por si nj\u00eb psikiatre, ajo ka nj\u00eb arsye tjet\u00ebr. “Kur nuk gjen nj\u00eb kategori p\u00ebr veten t\u00ebnde, ndihesh i izoluar, i ndar\u00eb. \u00cbsht\u00eb ndjenj\u00eb vetmie dhe izolimi. Un\u00eb nuk mendoj se \u00ebsht\u00eb e mir\u00eb p\u00ebr vet\u00ebbesimin”, thot\u00eb ajo.<\/p>\n\n\n\n

N\u00eb industrin\u00eb e bukuris\u00eb, vet\u00ebbesimi i ul\u00ebt mund t\u00eb jet\u00eb vet\u00ebm nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr p\u00ebr t\u00eb treguar “v\u00ebllim t\u00eb lart\u00eb t\u00eb shitjeve”. (Rubinstein shpiku fjal\u00eb p\u00ebr fjal\u00eb iden\u00eb e l\u00ebkur\u00ebs anormale p\u00ebr t\u00eb shitur m\u00eb shum\u00eb krema hidratues.)<\/p>\n\n\n\n

“P\u00ebr shumic\u00ebn e markave t\u00eb bukuris\u00eb, kultura aspiruese q\u00eb ata p\u00ebr\u00e7ojn\u00eb  ushqehet nga d\u00ebshira e konsumator\u00ebve p\u00ebr t\u00eb qen\u00eb \u00e7ka ata mund dhe duhet t\u00eb jen\u00eb”, shpjegon themeluesi. Kompanit\u00eb e kujdesit p\u00ebr l\u00ebkur\u00ebn nuk po shesin produkte aq shum\u00eb sa po shesin premtime p\u00ebr nj\u00eb l\u00ebkur\u00eb “m\u00eb t\u00eb mir\u00eb” dhe si rezultat, nj\u00eb jet\u00eb m\u00eb t\u00eb mir\u00eb. Si\u00e7 kam shkruar m\u00eb par\u00eb edhe p\u00ebr Nylon<\/em>, produktet me emra si “Serumi i vet\u00ebbesimit” dhe “Vet\u00ebbesimi n\u00eb nj\u00eb krem” manipulojn\u00eb mendjen q\u00eb ta asocojn\u00eb l\u00ebkur\u00ebn e past\u00ebr me vet\u00ebbesim dhe poashtu k\u00ebto produkte me l\u00ebkur\u00ebn e past\u00ebr – rrjedhimisht, n\u00ebse blini k\u00ebto produkte, do ndjeheni m\u00eb mir\u00eb.<\/p>\n\n\n\n

P\u00ebrcaktimi i l\u00ebkur\u00ebs pa njolla si \u201cnormale\u201d, p\u00ebrderisa l\u00ebkur\u00ebn e that\u00eb, t\u00eb yndyrshme, l\u00ebkur\u00ebn e prir\u00eb p\u00ebr akne dhe t\u00eb ndjeshme si \u201ct\u00eb tjera\u201d, p\u00ebrshtatet plot\u00ebsisht n\u00eb at\u00eb paradigm\u00eb dhe  ky koncept ka form\u00ebsuar (keq)kuptimin e publikut t\u00eb gjer\u00eb rreth l\u00ebkur\u00ebs p\u00ebr dekada. <\/p>\n\n\n\n

Ne nuk kishim nj\u00eb filt\u00ebr t\u00eb \u201cblerjes sipas llojit t\u00eb l\u00ebkur\u00ebs\u201d n\u00eb faqen ton\u00eb dhe ne pam\u00eb num\u00ebr t\u00eb madh k\u00ebrkimesh dhe pyetje nga klient\u00ebt rreth k\u00ebsaj”, thot\u00eb Priscilla Tsai, themeluese e mark\u00ebs s\u00eb kujdesit p\u00ebr l\u00ebkur\u00ebn, Cocokind<\/em>. “Konsumator\u00ebt ende duan t\u00eb blejn\u00eb n\u00eb baz\u00eb t\u00eb shqet\u00ebsimeve specifike” – kjo \u00ebsht\u00eb fuqia e p\u00ebrhapur e marketingut dhe do t\u00eb duhet shum\u00eb arsim para se t\u00eb heqim dor\u00eb nga k\u00ebto koncepte”, shton ajo.<\/p>\n\n\n\n

Nj\u00eb prej k\u00ebtyre m\u00ebnyrave \u00ebsht\u00eb filozofia e \u201ckujdesit t\u00eb l\u00ebkur\u00ebs pa synime\u201d e Tsait.<\/p>\n\n\n\n

“Si konsumatore, ndihesha v\u00ebrtet jonormale sepse nuk mund t\u00eb p\u00ebrdorja produkte tradicionale”, shtjellon Tsai. \u201cL\u00ebkura ime ishte aq e ndjeshme. Kisha kaq shum\u00eb shp\u00ebrthime t\u00eb akneve dhe ndihesha kaq e vetme. Kuptova se e gjith\u00eb ideja e \u2018l\u00ebkur\u00ebs me synime\u2019 e cila na shtyn p\u00ebr nj\u00eb l\u00ebkur\u00eb m\u00eb t\u00eb mir\u00eb, \u00ebsht\u00eb po ajo e cila edhe po na l\u00ebndon dhe kujdesi i l\u00ebkur\u00ebs \u2018pa synime\u2019 mund t\u00eb jet\u00eb nj\u00eb ila\u00e7 psikologjik\u201d, shton ajo.<\/p>\n\n\n\n

“Pa synime” \u00ebsht\u00eb sigurisht thjesht nj\u00eb tjet\u00ebr koncept i marketingut, por Tsai nuk \u00ebsht\u00eb vetme n\u00eb qasjen e saj.<\/p>\n\n\n\n

Nj\u00eb val\u00eb e re e dermatolog\u00ebve, ndikuesve dhe markave t\u00eb bukuris\u00eb kan\u00eb filluar t\u00eb p\u00ebrfaq\u00ebsojn\u00eb l\u00ebkur\u00ebn e v\u00ebrtet\u00eb – l\u00ebkur\u00ebn normale, t\u00eb mbushur me skuqje, pu\u00e7rra dhe njolla t\u00eb thata – dhe t\u00eb p\u00ebrqendrohen n\u00eb mb\u00ebshtetjen e saj, n\u00eb vend q\u00eb ta luftojn\u00eb at\u00eb n\u00eb n\u00ebnshtrim.<\/p>\n\n\n\n

Psikodermatologjia, nj\u00eb sektor i vog\u00ebl i dermatologjis\u00eb i cili eksploron marr\u00ebdh\u00ebnien midis mendjes dhe l\u00ebkur\u00ebs, koh\u00ebve t\u00eb fundit ka fituar nj\u00eb v\u00ebmendje m\u00eb t\u00eb madhe. Ky \u00ebsht\u00eb specialiteti i Wechsler dhe n\u00eb praktik\u00ebn e saj, adresimi i sh\u00ebndetit mendor \u00ebsht\u00eb po aq i r\u00ebnd\u00ebsish\u00ebm sa adresimi i sh\u00ebndetit t\u00eb l\u00ebkur\u00ebs. “Pacient\u00ebt shpesh i referohen l\u00ebkur\u00ebs s\u00eb tyre si \u2018t\u00eb keqe\u2019 ose \u2018t\u00eb mir\u00eb\u2019 dhe un\u00eb kurr\u00eb nuk p\u00ebrdor fjal\u00eb gjykimi ndaj l\u00ebkur\u00ebs. Nuk mendoj se \u00ebsht\u00eb e sh\u00ebndetshme”, thot\u00eb ajo.<\/p>\n\n\n\n

Loretta merr t\u00eb nj\u00ebjt\u00ebn qasje. Para se t\u00eb “nxitojm\u00eb me recetat e ila\u00e7eve”, thot\u00eb ajo, “duhet t\u00eb jemi t\u00eb mir\u00eb me vetveten. Kjo \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme. Ne duhet t\u00eb fillojm\u00eb me t\u00eb v\u00ebrtet\u00eb duke treguar pak dashuri ndaj vetes dhe m\u00eb pas shum\u00eb t\u00eb mira do t\u00eb rrjedhin.”<\/p>\n\n\n\n

Pranimi i vetvetes mund t\u00eb ket\u00eb nj\u00eb efekt fizik n\u00eb sh\u00ebndetin e l\u00ebkur\u00ebs, realisht, hormonet e prodhuara gjat\u00eb stresit mund t\u00eb dob\u00ebsojn\u00eb barrier\u00ebn e l\u00ebkur\u00ebs dhe t\u00eb p\u00ebrkeq\u00ebsojn\u00eb “problemet” ekzistuese \u2013 k\u00ebshtu q\u00eb sa m\u00eb pak t\u00eb stresoheni rreth l\u00ebkur\u00ebs tuaj, aq m\u00eb mir\u00eb. Woolery-Lloyd adreson k\u00ebt\u00eb lidhje n\u00eb Wellness Master Course<\/em> – seria e videove t\u00eb saj e nisur koh\u00ebve t\u00eb fundit mbi mjek\u00ebsin\u00eb e stilit t\u00eb jetes\u00ebs.<\/p>\n\n\n\n

L\u00ebvizja p\u00ebr pozitivitet ndaj l\u00ebkur\u00ebs e udh\u00ebhequr nga influencerja, e lindur nga l\u00ebvizja p\u00ebr pozitivitet ndaj trupit, ofron nj\u00eb qasje m\u00eb pak klinike ndaj pranimit t\u00eb vetes dhe l\u00ebkur\u00ebs: selfies. Mbushja e Instagramit me fytyra t\u00eb pa filtruara – me pore, pu\u00e7rra, ekzema, gjith\u00e7ka tjet\u00ebr dhe hashtagun #SkinPosivitity<\/em> kund\u00ebrvepron ndaj standardit t\u00eb bukuris\u00eb s\u00eb l\u00ebkur\u00ebs s\u00eb p\u00ebrsosur duke d\u00ebshmuar se ajo nuk ekziston. (Madje as p\u00ebr modelet dhe ndikueset si Annika Saige dhe Lou Northcote.) P\u00ebrshkimi i Instagramit \u00ebsht\u00eb pothuajse i mjaftuesh\u00ebm p\u00ebr t\u00eb zhb\u00ebr\u00eb mesazhet nga mediat nd\u00ebr vite se “pu\u00e7rrat jan\u00eb anormale.<\/p>\n\n\n\n

K\u00ebtu hyn marketingu i pozitivitetit ndaj l\u00ebkur\u00ebs sa i p\u00ebrket kujdesit ndaj saj.<\/p>\n\n\n\n

Markat si Starface<\/em> dhe Squish<\/em> jo vet\u00ebm q\u00eb normalizojn\u00eb aknet, por inkurajojn\u00eb klient\u00ebt q\u00eb t\u00eb tregojn\u00eb ato t\u00eb tyret t\u00eb cilat t\u00ebrheqin v\u00ebmendje. Newcomer Topicals<\/em> \u00ebsht\u00eb n\u00eb nj\u00eb mision t\u00eb ngjash\u00ebm p\u00ebr t\u00eb krijuar “shp\u00ebrthime m\u00eb arg\u00ebtuese” t\u00eb l\u00ebkur\u00ebs. Instagrami i tyre p\u00ebrmban ndikues t\u00eb mrekulluesh\u00ebm dhe klient\u00eb t\u00eb cil\u00ebt shfaqin ekzem\u00ebn, plag\u00ebt nga pu\u00e7rrat dhe hiperpigmentim e l\u00ebkurave t\u00eb tyre. “Njer\u00ebzit me s\u00ebmundje t\u00eb l\u00ebkur\u00ebs kan\u00eb dy deri n\u00eb gjasht\u00eb her\u00eb m\u00eb shum\u00eb gjasa t\u00eb p\u00ebrjetojn\u00eb ankth dhe depresion”, shkruan faqja e tyre n\u00eb internet. \u201cPse? Sepse ne jemi m\u00ebsuar t\u00eb synojm\u00eb p\u00ebrsosm\u00ebrin\u00eb kur jeta (dhe l\u00ebkura) \u00ebsht\u00eb fluide dhe e \u00e7rregullt\u201d, shtohet aty.<\/p>\n\n\n\n

Nga p\u00ebrvoja e saj me Cocokind<\/em>, Tsai beson se kjo taktik\u00eb – promovimi i pozitivitetit ndaj l\u00ebkur\u00ebs dhe jo p\u00ebrsosm\u00ebris\u00eb – krijon besim midis markave dhe konsumator\u00ebve dhe “besimi \u00ebsht\u00eb m\u00eb i r\u00ebnd\u00ebsish\u00ebm sesa nj\u00eb shitje e shpejt\u00eb”, thot\u00eb ajo.<\/p>\n\n\n\n

Por sigurisht, Cocokind<\/em> b\u00ebn shitje. Pas \u00e7do pamjeje pozitive t\u00eb l\u00ebkur\u00ebs n\u00eb faqet e k\u00ebtyre markave \u00ebsht\u00eb nj\u00eb produkt q\u00eb premton t\u2019i heq\u00eb qafe aknet q\u00eb sapo iu tha t\u2019i doni, p\u00ebr t\u00eb pastruar ekzem\u00ebn q\u00eb iu k\u00ebrkoi ta p\u00ebrqafonit. (Nuk ka shum\u00eb para p\u00ebr tu fituar nga pranimi i plot\u00eb i l\u00ebkur\u00ebs dhe gjithmon\u00eb do t\u00eb ket\u00eb k\u00ebrkesa nga konsumator\u00ebt p\u00ebr produkte q\u00eb “rregullojn\u00eb” nj\u00eb “t\u00eb met\u00eb” t\u00eb perceptuar.)<\/p>\n\n\n\n

Megjithat\u00eb, sidoqoft\u00eb sa paradoksale mund t\u00eb jet\u00eb, t\u00eb zgjedh\u00ebsh t\u00eb shes\u00ebsh produkte t\u00eb tilla p\u00ebrmes mesazhit q\u00eb thot\u00eb se, “\u00c7do l\u00ebkur\u00eb \u00ebsht\u00eb l\u00ebkur\u00eb normale” sh\u00ebnon nj\u00eb ndryshim t\u00eb fuqish\u00ebm n\u00eb kultur\u00ebn e bukuris\u00eb.<\/p>\n\n\n\n

Ju vet\u00ebm duhet t\u00eb shikoni efektet e gjera t\u00eb marketingut n\u00ebp\u00ebrmjet nocionit t\u00eb Rubinstein t\u00eb tipit t\u00eb l\u00ebkur\u00ebs n\u00eb t\u00eb gjith\u00eb industrin\u00eb,  p\u00ebr t\u00eb kuptuar se marketingu ndikon n\u00eb at\u00eb se \u00e7ka dhe si e mendojm\u00eb. \u00cbsht\u00eb nj\u00eb burim i arsimimit t\u00eb konsumatorit. Ndikon n\u00eb politikat qeveritare. P\u00ebr mir\u00eb ose p\u00ebr keq, kjo na m\u00ebson rreth l\u00ebkur\u00ebs ton\u00eb, vetes ton\u00eb, bot\u00ebs n\u00eb t\u00eb cil\u00ebn jetojm\u00eb. Marketingu ka r\u00ebnd\u00ebsi.<\/p>\n\n\n\n

Ndoshta tani brezat e ardhsh\u00ebm do t\u00eb shikojn\u00eb n\u00eb pasqyr\u00eb dhe do t\u00eb shohin pjes\u00eb t\u00eb thata t\u00eb l\u00ebkur\u00ebs, pjes\u00eb t\u00eb yndyrshme, pu\u00e7rra, ekzema – ndonj\u00eb prej tyre, t\u00eb gjitha prej tyre – dhe n\u00eb vend se t\u00eb ndihen t\u00eb met\u00eb, ata do t\u00eb ndihen\u2026 normal\u00eb. Dhe kjo, ndryshe nga kremi p\u00ebr fytyr\u00eb, \u00ebsht\u00eb nj\u00eb nevoj\u00eb njer\u00ebzore aq e vjet\u00ebr sa koha.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jessica Defino<\/strong><\/p>\n\n\n\n

E p\u00ebrktheu:\u00a0Latra Dema\u00e7i<\/p>\n\n\n\n

<\/p>\n\n\n\n

Tekstin origjinal mund ta gjeni n\u00eb: https:\/\/www.teenvogue.com\/story\/standard-issues-why-normal-skin-is-a-myth?fbclid=IwAR3uXCoeXhT0eLRD8kOJgmy_tFTv-cOfaKwhrSXPaefTKXH19CwbcOhnUPI<\/a><\/p>\n","protected":false},"featured_media":2358,"template":"","class_list":["post-2357","lexo-post","type-lexo-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPse \u201cl\u00ebkura normale\u201d \u00ebsht\u00eb nj\u00eb mit - QIKA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qika.org\/lexime\/pse-lekura-normale-eshte-nje-mit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pse \u201cl\u00ebkura normale\u201d \u00ebsht\u00eb nj\u00eb mit - QIKA\" \/>\n<meta property=\"og:description\" content=\"\u201cL\u00ebkura normale\u201d \u00ebsht\u00eb term marketingu – jo term mjek\u00ebsor L\u00ebkura e njeriut ka ekzistuar p\u00ebr p\u00ebraf\u00ebrsisht 200,000 vite, mir\u00ebpo deri n\u00eb vitet e hershme t\u00eb shekullit XX askush nuk e ndjeu nevoj\u00ebn ta klasifikonte l\u00ebkur\u00ebn n\u00ebp\u00ebr \u201clloje.\u201d Ajo q\u00eb e b\u00ebri k\u00ebt\u00eb klasifikim nuk ishte nj\u00eb dermatologe. 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