{"id":5246,"date":"2023-03-30T09:12:56","date_gmt":"2023-03-30T08:12:56","guid":{"rendered":"https:\/\/qika.org\/?post_type=thelle-post&p=5246"},"modified":"2023-03-31T11:27:09","modified_gmt":"2023-03-31T10:27:09","slug":"taksa-e-pabarazise-gjinore","status":"publish","type":"thelle-post","link":"https:\/\/qika.org\/en\/thelle-post\/taksa-e-pabarazise-gjinore\/","title":{"rendered":"Taksa e pabarazis\u00eb gjinore"},"content":{"rendered":"\n

Produktet p\u00ebr kujdes menstrual tatohen me 18 p\u00ebr qind n\u00eb Kosov\u00eb. Aktivistet feministe e cil\u00ebsojn\u00eb k\u00ebt\u00eb taks\u00eb si t\u00eb padrejt\u00eb, duke th\u00ebn\u00eb se produktet menstruale jan\u00eb esenciale, e jo luks.<\/p>\n\n\n\n

Kjo taks\u00eb, e vendosur mbi produkte si pecetat sanitare dhe tampon\u00ebt, shihet si diskriminuese, pasi prek vet\u00ebm grat\u00eb.<\/p>\n\n\n\n

\u201cP\u00ebrve\u00e7 besimit ton\u00eb t\u00eb thell\u00eb q\u00eb ato [produktet p\u00ebr kujdes menstrual] duhet t\u00eb jen\u00eb falas p\u00ebr t\u00eb gjitha grat\u00eb, \u00e7far\u00eb \u00ebsht\u00eb m\u00eb e pakta q\u00eb mund t\u00eb b\u00ebj\u00eb Qeveria e Kosov\u00ebs n\u00eb k\u00ebt\u00eb situat\u00eb, \u00ebsht\u00eb heqja e taks\u00ebs, p\u00ebr t\u00eb ulur \u00e7mimet e produkteve menstruale\u201d, thot\u00eb Leonida Molliqaj nga Qendra p\u00ebr Informim, Kritik\u00eb dhe Veprim n\u00eb Kosov\u00eb – QIKA.<\/p>\n\n\n\n

Ligji p\u00ebr Tatimin mbi Vler\u00ebn e Shtuar (TVSH) n\u00eb Kosov\u00eb p\u00ebrcakton dy norma t\u00eb TVSH-s\u00eb: norm\u00ebn standarde prej 18 p\u00ebr qind dhe norm\u00ebn e reduktuar prej 8 p\u00ebr qind p\u00ebr produktet esenciale. Disa nga produktet q\u00eb tatohen me taks\u00ebn 8 p\u00ebr qind, jan\u00eb: buka, qum\u00ebshti, vaji p\u00ebr gatim, drith\u00ebrat, ila\u00e7et dhe t\u00eb tjerat q\u00eb konsiderohen bazike.<\/p>\n\n\n\n

Barr\u00ebn m\u00eb t\u00eb madhe financiare nga kjo taks\u00eb e bartin grat\u00eb e papuna dhe ato nga grupet e margjinalizuara t\u00eb Kosov\u00ebs, thot\u00eb Molliqaj p\u00ebr Radion Evropa e Lir\u00eb.<\/p>\n\n\n\n

Sipas saj, n\u00eb munges\u00eb t\u00eb mjeteve financiare p\u00ebr k\u00ebto produkte, gjetja e alternativave mund t\u00eb jet\u00eb e rrezikshme edhe p\u00ebr sh\u00ebndetin e p\u00ebrgjithsh\u00ebm.<\/p>\n\n\n\n

\u201cShum\u00eb gra detyrohen t\u00eb p\u00ebrdorin produkte t\u00eb tjera, si sende sht\u00ebpiake, p\u00ebr t\u00eb menaxhuar ciklin menstrual. Kjo, jo vet\u00ebm q\u00eb p\u00ebrb\u00ebn rrezik p\u00ebr sh\u00ebndetin, por gjithashtu nxjerr n\u00eb pah nevoj\u00ebn q\u00eb produktet menstruale t\u00eb trajtohen si nj\u00eb domosdoshm\u00ebri dhe jo si nj\u00eb luks\u201d, thot\u00eb Molliqaj<\/p>\n\n\n\n

K\u00ebrkesat p\u00ebr heqjen e taks\u00ebs<\/strong><\/p>\n\n\n\n

Vitin e kaluar, Rrjeti i Grave t\u00eb Kosov\u00ebs (RrGK), p\u00ebrmes nj\u00eb fushate<\/a><\/strong>, rekomandoi heqjen e taksave nga produktet menstruale, duke n\u00ebnvizuar \u201cr\u00ebnd\u00ebsin\u00eb q\u00eb merr kjo n\u00eb rastin e Kosov\u00ebs, ku vet\u00ebm 15.9% e grave jan\u00eb t\u00eb pun\u00ebsuara\u201d.<\/p>\n\n\n\n

Edhe QIKA, muaj m\u00eb par\u00eb, organizoi nj\u00eb aksion simbolik<\/a><\/strong> para nd\u00ebrtes\u00ebs s\u00eb Qeveris\u00eb s\u00eb Kosov\u00ebs. Sipas Molliqajt, aksioni kishte dy q\u00ebllime:<\/p>\n\n\n\n

\u201cTa luftojm\u00eb stigm\u00ebn dhe ta promovojm\u00eb at\u00eb si \u00e7\u00ebshtje t\u00eb sh\u00ebndetit publik, por edhe ta heqim taks\u00ebn q\u00eb prek m\u00eb shum\u00eb grat\u00eb e varfra dhe ato nga komunitetet pakic\u00eb, q\u00eb nuk kan\u00eb mund\u00ebsi financiare\u201d.<\/p>\n\n\n\n

Radio Evropa e Lir\u00eb pyeti Ministrin\u00eb e Financave t\u00eb Kosov\u00ebs se a i ka marr\u00eb parasysh rekomandimet dhe k\u00ebrkesat, si dhe sa t\u00eb ardhura i shtohen buxhetit komb\u00ebtar nga tatimi q\u00eb fitohet nga shitja e produkteve menstruale, por nuk mori p\u00ebrgjigje.<\/p>\n\n\n\n

N\u00eb nivel institucional, nj\u00eb nism\u00eb n\u00eb k\u00ebt\u00eb drejtim erdhi nga ministrja e Drejt\u00ebsis\u00eb e Kosov\u00ebs, Albulena Haxhiu, e cila, n\u00eb mes t\u00eb shkurtit, njoftoi se n\u00eb institucionin q\u00eb ajo drejton, pecetat higjienike do t\u00eb jen\u00eb falas p\u00ebr t\u00eb gjitha punonj\u00ebset.<\/p>\n\n\n\n

Haxhiu tha se nj\u00eb praktik\u00eb e till\u00eb duhet t\u00eb normalizohet, p\u00ebr t\u2019i thyer tabut\u00eb q\u00eb ekzistojn\u00eb n\u00eb shoq\u00ebri. Sipas saj, produktet menstruale jan\u00eb e drejt\u00eb themelore e gruas.<\/p>\n\n\n\n

Taksa p\u00ebr produktet menstruale n\u00eb rajon<\/strong><\/p>\n\n\n\n

K\u00ebrkesa dhe thirrje t\u00eb ngjashme kan\u00eb b\u00ebr\u00eb edhe aktivistet nga Serbia, ku taksa p\u00ebr produktet menstruale \u00ebsht\u00eb 20 p\u00ebr qind.

Aktivistja serbe nga Instituti p\u00ebr Media dhe Diversitet, Maria Jovanoviq, videot e s\u00eb cil\u00ebs p\u00ebr k\u00ebt\u00eb \u00e7\u00ebshtje u b\u00ebn\u00eb virale n\u00eb rrjete sociale<\/a><\/strong>, thot\u00eb se kjo taks\u00eb u shkakton barr\u00eb t\u00eb madhe grave nga grupet e margjinalizuara.<\/p>\n\n\n\n

\u201cNatyrisht, duhet t\u00eb p\u00ebrmendim edhe disa grupe t\u00eb margjinalizuara t\u00eb grave q\u00eb mund t\u00eb mos jen\u00eb n\u00eb gjendje as t\u00eb flasin hapur p\u00ebr ciklin menstrual dhe problemet e p\u00ebrgjithshme q\u00eb kalojn\u00eb \u00e7do muaj n\u00eb komunitetet e tyre. Prandaj, po ta kemi parasysh se nuk kan\u00eb stabilitet financiar apo t\u00eb ardhura mujore, ato e kan\u00eb jasht\u00ebzakonisht t\u00eb v\u00ebshtir\u00eb t\u00eb ndajn\u00eb para p\u00ebr produkte menstruale, sepse [p\u00ebr to] nuk flitet si fenomen\u201d, thot\u00eb Jovanoviq p\u00ebr Radion Evropa e Lir\u00eb.<\/p>\n\n\n\n

P\u00ebrve\u00e7 uljes s\u00eb TVSH-s\u00eb p\u00ebr produktet menstruale, Jovanoviq k\u00ebrkon q\u00eb k\u00ebto produkte t\u00eb shp\u00ebrndahen pa pages\u00eb p\u00ebr vajzat e reja nga grupet e margjinalizuara. Ajo shton se p\u00ebr k\u00ebt\u00eb \u00e7\u00ebshtje \u00ebsht\u00eb k\u00ebrkuar edhe dialog i t\u00eb rinjve me kryeministren serbe, Ana B\u00ebrnabiq.<\/p>\n\n\n\n

B\u00ebrnabiq ka th\u00ebn\u00eb se ajo dhe kabineti i saj do t\u00eb informohen p\u00ebr k\u00ebt\u00eb tem\u00eb dhe do t\u2019i shohin hapat e m\u00ebtejsh\u00ebm. Deri n\u00eb publikimin e k\u00ebtij artikulli, Qeveria e Serbis\u00eb nuk u \u00ebsht\u00eb p\u00ebrgjigjur pyetjeve t\u00eb Radios Evropa e Lir\u00eb sa i p\u00ebrket tatimit mbi produktet menstruale.<\/p>\n\n\n\n

Shqip\u00ebria dhe Serbia jan\u00eb dy vendet e rajonit t\u00eb Ballkanit Per\u00ebndimor q\u00eb mbajn\u00eb TVSH-n\u00eb 20 p\u00ebr qind p\u00ebr k\u00ebto produkte.<\/p>\n\n\n\n

Prej muajit dhjetor t\u00eb vitit 2022, Maqedonia e Veriut ka ulur norm\u00ebn nga 18 n\u00eb 5 p\u00ebr qind p\u00ebr to.<\/p>\n\n\n\n

Q\u00eb nga fillimi i vitit, Mali i Zi ka ulur tatimin n\u00eb produktet menstruale n\u00eb 7 p\u00ebr qind, nga 21 p\u00ebr qind sa ka qen\u00eb m\u00eb par\u00eb.<\/p>\n\n\n\n

Prillin e kaluar, Kroacia e ka ulur k\u00ebt\u00eb taks\u00eb nga 25 n\u00eb 13 p\u00ebr qind, nd\u00ebrsa n\u00eb Bosnje dhe Hercegovin\u00eb t\u00eb gjitha produktet menstruale tatohen me 17 p\u00ebr qind.<\/p>\n\n\n\n

Megjithat\u00eb, ky lloj \u201cdiskriminimi ekonomik\u201d me baz\u00eb gjinore nuk kufizohet vet\u00ebm n\u00eb taks\u00ebn mbi produktet menstruale.<\/p>\n\n\n\n

\u201cTaksa roz\u00eb\u201d<\/strong><\/p>\n\n\n\n

Nj\u00eb \u00e7\u00ebshtje m\u00eb pak e njohur \u00ebsht\u00eb \u201ctaksa roz\u00eb\u201d, e cila i referohet fenomenit global, ku produktet q\u00eb tregtohen p\u00ebr grat\u00eb, kan\u00eb \u00e7mime m\u00eb t\u00eb larta se produktet e ngjashme q\u00eb tregtohen p\u00ebr burrat.

N\u00eb bot\u00ebn e marketingut, kompanit\u00eb krijojn\u00eb strategji p\u00ebr t\u00eb t\u00ebrhequr tregje t\u00eb ndryshme q\u00eb ato synojn\u00eb.

\u201cTaksa roz\u00eb\u201d cil\u00ebsohet si nj\u00eb nga format m\u00eb tin\u00ebzare t\u00eb pabarazis\u00eb gjinore n\u00eb \u00e7mime. Ekspert\u00ebt e marketingut thon\u00eb se tregtar\u00ebt p\u00ebrfitojn\u00eb, duke i konsideruar grat\u00eb si nj\u00eb \u201cmund\u00ebsi e art\u00eb\u201d p\u00ebr shkak t\u00eb konsumit dhe v\u00ebmendjes s\u00eb tyre m\u00eb t\u00eb lart\u00eb ndaj reklamave, n\u00eb krahasim me meshkujt.

Kur b\u00ebhet fjal\u00eb p\u00ebr produktet e tregtuara p\u00ebr grat\u00eb, kompanit\u00eb shpesh p\u00ebrdorin faktor\u00eb unik\u00eb p\u00ebr t\u2019i t\u00ebrhequr konsumatoret, thot\u00eb Ajshe Abdullahu, stratege e marketingut nga Kosova. Sipas saj, grat\u00eb t\u00ebrhiqen jo vet\u00ebm nga funksionaliteti i nj\u00eb produkti, por edhe nga dizajni dhe tregimi pas tij.

Abdullahu thot\u00eb se reklamat q\u00eb synojn\u00eb grat\u00eb \u201cmund t\u00eb fokusohen m\u00eb shum\u00eb n\u00eb aspektet emocionale, marr\u00ebdh\u00ebniet shoq\u00ebrore dhe fuqizimi personal\u201d, nd\u00ebrsa \u201creklamat q\u00eb synojn\u00eb burrat, theksojn\u00eb m\u00eb shum\u00eb performanc\u00ebn, forc\u00ebn dhe konkurrenc\u00ebn\u201d.

\u201cDuke qen\u00eb se grat\u00eb jan\u00eb t\u00eb kujdesshme dhe shpeshher\u00eb jan\u00eb t\u00eb prira t\u00eb blejn\u00eb edhe p\u00ebr an\u00ebtar\u00ebt e tjer\u00eb t\u00eb familjes, tregtar\u00ebt i shfryt\u00ebzojn\u00eb k\u00ebto situata gjat\u00eb kampanjave t\u00eb tyre, duke i konsideruar femrat si nj\u00eb \u2018mund\u00ebsi e art\u00eb\u2019, p\u00ebr shkak t\u00eb konsumimit m\u00eb t\u00eb madh dhe v\u00ebmendjes s\u00eb tyre m\u00eb t\u00eb madhe ndaj reklamave, n\u00eb krahasim me meshkujt\u201d, thot\u00eb Abdullahu p\u00ebr Radion Evropa e Lir\u00eb.<\/p>\n\n\n\n

Sipas saj, m\u00ebnyra me t\u00eb cil\u00ebn kompanit\u00eb tregtojn\u00eb ndaj grave, nuk \u00ebsht\u00eb gjithmon\u00eb e drejt\u00eb.

\u201cP\u00ebr shembull, veshjet e grave apo produktet higjienike me t\u00eb nj\u00ebjtin funksion si ato p\u00ebr meshkujt, t\u00eb prodhuara nga e nj\u00ebjta kompani, kushtojn\u00eb 7-8% m\u00eb shum\u00eb, p\u00ebr shkak t\u00eb ‘taks\u00ebs roz\u00eb’, thjesht sepse prodhohen p\u00ebr gjinin\u00eb fem\u00ebrore, q\u00eb p\u00ebrfaq\u00ebson p\u00ebrqindjen m\u00eb t\u00eb madhe t\u00eb tregut n\u00eb mbar\u00eb bot\u00ebn\u201d, thot\u00eb Abdullahu.<\/p>\n\n\n\n

Si t\u00eb dilet nga kurthi dhe cilat jan\u00eb alternativat?<\/strong><\/p>\n\n\n\n

P\u00ebr t\u00eb shmangur \u201ctaks\u00ebn roz\u00eb\u201d k\u00ebshillohet krahasim i \u00e7mimeve t\u00eb produkteve q\u00eb jan\u00eb pothuajse t\u00eb nj\u00ebjta dhe mosblerje impulsive.

\u201cNe konsiderojm\u00eb se \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb t\u00eb kemi nj\u00eb vet\u00ebdije n\u00eb raport me produktet q\u00eb i blejm\u00eb, n\u00eb kuptimin q\u00eb t\u00eb mos biem pre e presionit shoq\u00ebror dhe sistemit – q\u00eb t\u00eb kemi nj\u00eb imazh t\u00eb caktuar, qoft\u00eb t\u00eb bukuris\u00eb, qoft\u00eb t\u00eb mir\u00ebmbajtjes higjienike, por t\u00eb mundohemi ta shohim edhe at\u00eb q\u00eb bota e quan presion nga kompanit\u00eb e higjien\u00ebs apo kozmetik\u00ebs\u201d, thot\u00eb Molliqaj.

N\u00eb aspektin komercial, thot\u00eb Abdullahu, ka disa m\u00ebnyra se si kompanit\u00eb mund t\u2019i p\u00ebrshtatin praktikat e drejta dhe t\u00eb barabarta kur reklamojn\u00eb produkte.

\u201cAto duhet t\u2019i shmangin stereotipat gjinor\u00eb, ku gruaja portretizohet si emocionale, nd\u00ebrsa burri si racional n\u00ebp\u00ebr reklamat e tyre. Ato duhet t\u00eb krijojn\u00eb reklama m\u00eb gjith\u00ebp\u00ebrfshir\u00ebse p\u00ebr t\u00eb dyja gjinit\u00eb\u201d, thot\u00eb ajo.

Disa vende e kan\u00eb rregulluar ligj\u00ebrisht luftimin e \u201ctaks\u00ebs roz\u00eb\u201d n\u00eb shkall\u00eb t\u00eb ndryshme.

N\u00eb Bashkimin Evropian, rregulloret ndalojn\u00eb \u00e7mimet e bazuara n\u00eb gjini p\u00ebr produkte dhe sh\u00ebrbime identike. N\u00eb Mbret\u00ebrin\u00eb e Bashkuar, Qeveria u ka b\u00ebr\u00eb thirrje shit\u00ebsve me pakic\u00eb q\u00eb t\u2019u japin fund pabarazive t\u00eb \u00e7mimeve bazuar n\u00eb gjini dhe Autoriteti i Standardeve t\u00eb Reklamimit ka nd\u00ebrmarr\u00eb hapa p\u00ebr t\u2019i ndaluar stereotipat gjinor\u00eb n\u00eb reklama.

Edhe pse n\u00eb Kosov\u00eb nuk ka t\u00eb dh\u00ebna t\u00eb sakta se a ndryshojn\u00eb \u00e7mimet e produkteve t\u00eb grave me ato t\u00eb burrave, aktivistet i referohen \u00e7\u00ebshtjes n\u00eb nivel global dhe thon\u00eb se produktet n\u00eb treg me ngjyr\u00ebn roz\u00eb v\u00ebrehet q\u00eb kan\u00eb \u00e7mim m\u00eb t\u00eb lart\u00eb, sesa produktet q\u00eb konsiderohen klasike, apo me ngjyra neutrale.<\/p>\n\n\n\n

Ky artikull \u00ebsht\u00eb publikuar fillimisht n\u00eb Evropa e Lir\u00eb<\/a><\/em><\/p>\n","protected":false},"featured_media":4797,"template":"","class_list":["post-5246","thelle-post","type-thelle-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTaksa e pabarazis\u00eb gjinore - QIKA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qika.org\/hollesisht\/taksa-e-pabarazise-gjinore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taksa e pabarazis\u00eb gjinore - QIKA\" \/>\n<meta property=\"og:description\" content=\"Produktet p\u00ebr kujdes menstrual tatohen me 18 p\u00ebr qind n\u00eb Kosov\u00eb. Aktivistet feministe e cil\u00ebsojn\u00eb k\u00ebt\u00eb taks\u00eb si t\u00eb padrejt\u00eb, duke th\u00ebn\u00eb se produktet menstruale jan\u00eb esenciale, e jo luks. 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